Set up conversion tracking by configuring your pixels with purchase events and revenue parameters.

How do I track revenue and conversions?

Tracking revenue and conversions is essential for measuring the ROI of your marketing campaigns.

Setting Up Conversion Tracking

1. Go to your pixel settings in the dashboard

2. Add a new trigger of type "Purchase"

3. Configure the trigger to fire on your thank-you or confirmation page

For platforms like Facebook Pixel and Google Ads, you'll need to pass revenue data:

**Value**: The transaction amount

**Currency**: The currency code (e.g., USD, EUR)

**Order ID**: A unique identifier for the transaction

1. Complete a test purchase on your site

2. Check the PixelHub dashboard to verify the event fired

3. Verify the revenue data appears correctly in your advertising platform

**Facebook Pixel**: Supports Purchase events with value and currency

**Google Ads**: Uses conversion labels and values

**TikTok Pixel**: Tracks CompletePayment events

**LinkedIn Insight Tag**: Supports Purchase events

Always test conversion tracking before going live

Use consistent currency codes across all platforms

Include order IDs for easier reconciliation

Set up conversion tracking for all key actions (purchases, signups, form submissions)